TripAdvisor Reveals Flyer Preferences And Annoyances In Annual Air Travel Survey
Travelers Prioritize Value Over Comfort; U.S. Air Travel Set To Increase in 2013
NEWTON, Mass., Feb. 26, 2013 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced the results of its annual air travel survey of more than 2,000 respondents. Air travel plans are on the rise for Americans as 91 percent intend to take a domestic flight at least once in 2013, up from 86 percent who said they flew domestically last year. Additionally, international travel is taking off, with 67 percent planning such flights, compared to 56 percent that did so in 2012.
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No Frills, No Fees
When travelers were asked to share their biggest complaints about air travel, lack of seat comfort and airline fees top the list.
The top five biggest complaints about air travel:
Thirty-eight percent of respondents say that giving "more legroom" is the number one thing airlines should do to improve the in-flight experience. While seat comfort is a priority for travelers, most are reluctant to pay a premium for the benefit:
The five most annoying airline fees, according to respondents:
Riding the Gravy Plane
To help overcome the challenges associated with air travel, most flyers seek a little special treatment in exchange for their loyalty:
Fifty-one percent of respondents say that the brand of airline is important or extremely important when making a booking decision. Southwest Airlines tops the most popular airline list, with 19 percent of travelers naming it their favorite.
Travelers Get Techie
Technology and up-to-date amenities are increasingly important to flyers:
Consistent with the widespread growth of mobile devices, more travelers are using a smartphone to:
"Flyers continue to voice concerns about the challenges associated with air travel, such as extra fees and limited legroom," says Bryan Saltzburg, general manager of TripAdvisor Flights. "However, it seems equally clear that these challenges are not limiting the increasing demand for flights."
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 75 million unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2013
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, January 2013
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